The Publish page is your social-media scheduler. Connect your Instagram account, write a post once with media and a caption, then publish it now, add it to a queue that posts at times you've set, or schedule it for a specific date and time. It's built for creators who want to push the content they make in APOB straight out to their channels.
What is the Publish page for?
It lets you turn the images and videos you create in APOB into real social posts. From one place you can connect channels, draft and edit posts per platform, schedule them, and track everything in a Queue / Drafts / Sent list. You need to be logged in to use it. If you're signed out, you'll see "Please log in to publish content to other platforms." with a Log in button.
Which platforms can I connect?
For most accounts, the channel you can connect is Instagram — the channel-management dialog shows a Connect Instagram option. (TikTok also exists in the publisher, but it's currently limited to internal/admin accounts, so most users won't see a Connect TikTok option. YouTube isn't offered either — it's commented out of the channel list.) The channels are this fixed set of platforms, with one connection per platform — for most users that's a single Instagram connection, not an open-ended list of accounts you keep adding.
How do I connect a channel?
At the top of the page you'll see your Channels row plus a + tile.
Click the Connect Instagram tile (or, if your account also has TikTok access, the TikTok tile), or click the + tile to open Channel management.
In Channel management, click the Connect button next to the platform. You'll be sent to that platform's official login/permission screen to authorize APOB.
While this happens you'll see "Connecting channel...". After you approve access, you're returned to the Publish page and the channel shows as connected with its avatar.
What's the difference between an Instagram Personal and Professional account?
When you connect Instagram you're asked "Which Instagram account type do you want to connect?" because the type determines what you can do:
Personal account - for sharing with friends and family. You get Notification-based publishing: APOB sends a mobile notification at the scheduled time and you post it yourself.
Professional account (Business or Creator, marked Recommended) - adds Automatic publishing (you schedule and APOB publishes for you) and Analytics and engagement on paid plans, on top of notification publishing.
If your account isn't Professional yet, Instagram will guide you to switch in a few simple steps. For a Personal connection you also enter your Instagram username (find it after the slash in www.instagram.com/username) and can upload a profile image (at least 180x180 pixels, less than 2 MB).
How do I disconnect a channel?
Open Channel management (the + tile), click the More (three-dot) icon next to a connected channel, and choose Disconnect. The channel returns to its unconnected state. Channel management also shows a counter (for example, connected/total) so you can see how many platforms you've linked.
Why is the New post button greyed out?
The New post button is disabled until you connect at least one channel. Connect a channel first and it becomes active. Likewise, if you click the schedule settings gear before connecting anything, you'll see "Please connect a channel first."
How do I create a post?
Click New post (top-right) to open the create-post editor. Then:
Pick the channels for this post from the avatar row at the top - tap each connected account's avatar to include it (a selected avatar gets a colored ring; unselected ones appear greyed out).
Write your caption in the "What would you like to share?" box. Hashtags you type (like
#travel) are highlighted automatically, and you can add emojis from the emoji button.Add media - either Select generated content (pick from what you've made in APOB) or Click to upload media from your device.
Fill in any platform-specific fields (see below).
Choose When to post and click Schedule posts, or Save as drafts.
If you haven't selected any channel yet, the editor shows "Your work has been saved. Select a channel to create a post."
How many images or videos can I add, and can I mix them?
Per post you can upload up to 10 images or up to 1 video - not both. The editor enforces this:
You can't upload images and videos together ("You can't upload images and videos at the same time. Select only images or only a video.").
Only one video is allowed ("You can only select one video.").
You can't mix file types once you've started ("You can't mix images and videos. Keep the file type consistent.").
Instagram Reels are video-first - they show "Please upload: up to 1 video." Other Instagram post types show "Please upload only one type: up to 10 images or up to 1 video."
While files upload you'll see "Uploading media...". To remove a piece of media, hover it and click Delete.
What does "Help me write" do?
Next to the caption tools there's a Help me write button (with a spark icon). Upload your media first, then click it and APOB generates a caption for you based on the media ("Generating description..." → "AI generated a description for you."). If you click it before adding media you'll be told "Please upload media first." The caption field supports up to 3000 characters, shown as a live counter.
What is the hashtag groups button?
The hashtag (#) button in the editor opens Hashtag groups - saved bundles of hashtags you can reuse. If you have none yet you'll see "No hashtag groups yet!" with a prompt to Create hashtag group. Each group has a name and its hashtag content, and you can edit or delete groups later. This saves you retyping the same tags on every post.
What platform-specific options are there?
Each connected platform you've selected gets its own editor section:
Instagram - choose a post type: Post, Reel, or Story. You can also add a First comment (optional) that posts as your first comment.
TikTok (only if your account has TikTok access — internal/admin accounts) - set Who can watch this content (Everyone, Friends [followers you follow back], Followers, or Only you - required before posting; the available set may be narrowed by what your connected TikTok account permits), and toggle whether viewers can Comment, Duet, and Stitch. There's a branded content disclosure (mark a post as promoting your brand or branded content) and an AI-content disclosure. TikTok posts take one media file (it's video-first), and a footer reminds you that "By posting, you agree to TikTok's Music Usage Confirmation and Branded Content Policy."
You'll only see the section(s) for the channel(s) you've selected for this post.
What does the preview show?
The right side of the create-post editor is a live Preview that mirrors how your post will look on the selected platform. Before you add anything it says "See your post preview here."
What are my "When to post" options?
Click the When to post selector to choose:
Next available (the Default) - your post goes out after any other queued posts, at your next open posting-time slot. This option is only available once you've set up posting times; otherwise it's greyed out.
Now - your post is sent out right away.
Set date and time - choose a specific date and time to publish.
A banner in this menu reminds you that you can change the default in your Account settings, with a shortcut into your posting schedule.
What's the difference between "Schedule posts" and "Save as drafts"?
Schedule posts submits your post using the When-to-post choice you made (now, next available, or a set time).
Save as drafts (called Keep as draft when editing an existing post) stores the post without publishing so you can finish it later. Drafts show up in the Drafts tab.
If you choose Set date and time but leave the time empty you'll see "Please select a time." If the time you picked is in the past you'll see "That time has expired. Please select a future time."
What happens after I publish or schedule?
If you posted Now, you'll see "Success! Your content has been submitted. It may take a few minutes to process and appear on your profile." For scheduled posts you'll see "Posts created." (or "Posts updated." when editing). The post then appears in the appropriate list tab. While posting you'll briefly see "Creating posts..." or "Updating posts...".
What are the Queue, Drafts, and Sent tabs?
Below your channel header is a list with three tabs, each showing a count:
Queue - posts scheduled for the future, grouped by date and time. Empty slots in your schedule show a "create" placeholder so you can drop a post into them.
Drafts - posts you saved but haven't scheduled, under a "Not scheduled" heading.
Sent - posts that have already been published.
What can I do with a post in the list?
Each post card has actions depending on the tab:
In Queue: Publish now (sends it immediately) and an edit button.
In Drafts: Add to queue (schedules it at its set time) and an edit button.
In Sent: View post opens the live post on the platform in a new tab (only once it's actually published).
The More (three-dot) menu offers Duplicate, which opens a copy in the editor.
Each card also shows when you created it ("You created this ...").
What do the status badges mean?
Overdue (red) - a draft whose scheduled time has already passed.
Unlinked (orange) - the connected account for this post has been removed/disconnected, so it can't be published as-is. You may be asked to "Please connect your account first."
In review (blue) - the post is being processed/reviewed by the platform after publishing.
Error - the post failed to publish.
If a post can't be added to the queue because its time is missing or expired, you'll see "The scheduled time is missing or has expired. Please choose a valid time." and the post opens for editing.
What are tags and how are they different from hashtags?
Tags are private, internal labels for organizing your posts - "Tags are visible only to you." Use the Tags filter (bottom-right of the list) to filter posts by tag. From there you can:
Check tags to filter, or Clear all to reset.
Open Tags management (the gear) to edit existing tags.
Click New tag to create one with a Name and a Color.
Tags don't appear on your social post; hashtags (typed in the caption) do. You can't delete a tag that's still used on posts ("Couldn't delete tag. It may be used in some posts."), and tag names must be unique.
What are notes?
Notes are private memos attached to a post - "Visible only to you." Use the "Add a note..." field to jot reminders or context that only you can see. They never appear publicly.
How do posting times and the Queue work together?
Open Schedule settings (the gear next to your channel name) to set a Posting schedule. Your posting times tell APOB when to send posts from your Queue - "the next 5 posts you add to your Queue will be published at the next 5 time slots you choose." This is what makes the Next available option work.
How do I set my time zone and posting times?
In the Posting schedule modal:
Time zone - pick the zone used for scheduling this channel's posts (APOB auto-detects yours, defaulting to UTC if it can't).
Posting times - use the batch row to add slots: choose one or more channels, a day option (Every day, Weekdays, Weekends, or a specific day), and a time (hour, minute, AM/PM), then click Add posting time. You'll see "Posting time added." If you add a slot that already exists, it replaces the old one ("Duplicate posting time found. It will replace the existing one."). You must select at least one channel ("Please select at least one channel.").
Clear all removes every posting time after a confirmation ("Clear all settings? This will permanently clear all posting times. This can't be undone."), then "All posting times cleared."
Each saved time can be toggled On/Off in the schedule table.
What do I see when I'm just starting out?
If you have no channels connected, the list area shows "Welcome to APOB" with "Connect a channel to start scheduling posts." and a Connect a channel button. Once you're connected but have nothing scheduled, you'll see "No posts scheduled" with "Schedule posts and they'll appear here." and a Create your next post button. The Drafts tab empty state reads "No drafts yet" and the Sent tab reads "No sent posts yet."
What if something fails to load?
If your posts can't load you'll see "Couldn't load publish list. Please try again later." Other transient errors (failed to create/update posts, failed to add to queue, failed to publish) show their own brief messages - usually retrying resolves them.
On mobile
The Publish page is built for desktop. On a phone you'll get a popup: "Please use the desktop version for the full experience of this feature." with two buttons - Continue (dismisses the message and lets you look around) and Back to Home (returns you to the home screen). For creating, scheduling, and managing posts, switch to a computer.
---